Heineken has come up with a brilliant, yet still very human marketing plan, which sends select participants to random cities around the world on the next flight out after they push the button on the destination board. Check out the first Departure Roulette here.
"We heard you liked Departure Roulette, so we #dropped by to chat. See what happens when we hit the road to make a few lucky commenters prove they'd walk the talk and push the button. Tweet and you shall receive."
