Adidas Originals is continuing to bolster their design roster with the
biggest names in music, announcing
Pharrell Williams as the latest long
term collaborator. We’ve been suspecting something for a while, as
Pharrell hit red carpets around the world wearing custom
Stan Smiths and the immortal
Three Stripe tracksuit, and now it’s confirmed he’s joining
Nigo,
Kanye, Rita Ora,
Big Sean,
A$AP Rocky and
2 Chainz
on the
Originals crack team of celebrities. The first delivery of
Pharrell designed gear will arrive in the coming months over the
American summer. The collaboration also involves
Pharrell’s
Bionic Yarn
textile company and
The Vortex Project, which takes plastic debris out
of the ocean and converts it into fabrics. Great stuff.
‘Working with an iconic brand like adidas is such an incredible
opportunity,’ Pharrell said in a statement.
‘From the classic track
suit, to growing up in Virginia wearing Stan Smiths, adidas has been a
staple in my life. Their pieces are timeless. This is an exciting
partnership for both me and for Bionic Yarn.’ Wow,
Nigo,
Kanye and
Pharrell, there’s a holy trinity of dope design divinity right there –
watch this space very closely. Check out the announcement vid below,
which features
Pharrell (or a body double) walking backwards to pick up
his special hat.
Source:
Sneaker News
