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| EXTREME BRANDING ? |
Spotted this article on one of my fav sites this morning, Geekologie. Looks like radical advertising is making a comeback. BBDO Proximity, of Düsseldorf, Germany came up with this advertising idea originally. I think it accentuates the Braun cruZer promise of "perfect results every time"; but feel like a live demo would have been far more effective. It wouldn't surprise me if this never left the idea boards in spite of being a great idea. Photography is not enough for such a bold product functionality claim. Checkout what Geekologie had to say about it.
| Source: Geekoglogie |











