ADIDAS ORIGINALS SIGNS PHARRELL WILLIAMS

Adidas Originals is continuing to bolster their design roster with the biggest names in music, announcing Pharrell Williams as the latest long term collaborator. We’ve been suspecting something for a while, as Pharrell hit red carpets around the world wearing custom Stan Smiths and the immortal Three Stripe tracksuit, and now it’s confirmed he’s joining Nigo, Kanye, Rita Ora, Big Sean, A$AP Rocky and 2 Chainz on the Originals crack team of celebrities. The first delivery of Pharrell designed gear will arrive in the coming months over the American summer. The collaboration also involves Pharrell’s Bionic Yarn textile company and The Vortex Project, which takes plastic debris out of the ocean and converts it into fabrics. Great stuff.

‘Working with an iconic brand like adidas is such an incredible opportunity,’ Pharrell said in a statement. ‘From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.’ Wow, Nigo, Kanye and Pharrell, there’s a holy trinity of dope design divinity right there – watch this space very closely. Check out the announcement vid below, which features Pharrell (or a body double) walking backwards to pick up his special hat.




Source: Sneaker News

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Do you have #LIYF in your life?

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Do you have LIYF in your life? Follow @locsinyaface on Twitter & Like them on Facebook . Contact Ms. Onyx Seven at 865-630-0358 or Pre-order LIYF at the links provided below images.

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Jay Z's Untrustworthy Ways Hurting His Brand? "Is He Just The Face Of A Money-Making Empire?"

Jigga’s brand has taken a hard hit in 2013, which a new survey suggests despite Jay Z's massive popularity. The rap mogul business practices have come under scrutiny....

Reports Sohh:

According to reports, Young Hov’s power to persuade and influence lacks one key characteristic.

According to research from celebrity branding expert Jeetendr Sehdev, Jay Z’s partnership with Samsung was the second least popular celebrity marketing deal of 2013 among consumers aged 13-31 (Justin Bieber’s partnership with OPI was the most hated). In fact, the 1,000 millennials surveyed said the rapper himself was among the people least influential to their purchase decisions among the 80 celebrities Sehdev asked about, a group that included a range of personalities spanning from Tom Brady to Hillary Clinton. Sehdev said that while Jay Z remains popular with Americans of all ages, his brand is missing one crucial piece needed to persuade them to spend hard-earned money on the products he touts: authenticity. (Business Insider)

The survey also targets Jay’s unexpected Magna Carta Holy Grail summer album rollout and run with the Brooklyn Nets coming to a sudden end.

Despite the album’s strong sales, critics condemned it for being an uncreative endeavor motivated by commerce rather than artistic expression. “Millennials question the exact nature of Jay Z’s role in the artistic process,” Sehdev said. “Does he really write his own songs? Is he choosing the artists to collaborate with, or is he just the face of a money-making empire?” Further, Jay Z’s recent business decisions outside music are seen as lacking cohesion with the person he claims to be. After purchasing a stake in the NBA’s New Jersey Nets and serving as the public face of a contentious campaign to move the team to his home borough of Brooklyn, Jay sold his interests in the team less than a year after. (Business Insider)

Last month, the one-time Brooklyn Nets minority owner issued a public statement to the masses regarding his controversial choice to stay with clothing retailer Barneys despite multiple racial profiling accusations.

“In the past several weeks two separate investigations were launched as a result of the wrongful detention of Trayon Christian and Kayla Phillips. My team has been privy to the status of the Barneys third party consultant investigation. In continuing our research, we also contacted the New York State Attorney General’s office for the status of their investigation into both Barneys and Macy’s. Those findings are not yet available. While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.” (Life & Times)

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Atlanta's Young Mogul Feature: SiLLy me Exclusives (@SMXclusives)

What's small, colorful, and several different places at once? 13 year old mini mogul Isis Aryon is! Tomorrow marks the official launch of Isis Aryon's latest venture, "SiLLy me." The fun sized entrepreneur is inspired by fashion and creativity so much so that she's incorporating self expression, and vibrant energy into the SiLLy me line. Miss Aryon's runway experience provides a full decade worth of high value industry knowledge. Aspiring designers everywhere should be so Blessed to know what goes on behind the scenes The brand is colorful and full of energy unleashing what the young executive calls "Fun Fashion" onto teens, young adults, dancers, and entertainers! Atlanta is buzzing with excitement about the official web-store and site launch on tomorrow. SiLLyX.com is locked and loaded with joy! Stay tuned for EXCLUSIVE event information as Isis makes her way around the country inspiring other kid entrepreneurs to work hard and build their dreams. Follow @bl3u_rooki3 on Instagram and @SMXclusives on Twitter.

Clothes mean nothing until someone lives in them. - Marc Jacobs #fashion #quotes #ownyourstyle #confidence
— SillyX.Com (@SMXclusives) November 8, 2013

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The Next Urban Classic Anthony Lawrence Collection

Image Credit: Anthony Lawrence Collection

With over 5 years of putting in hard work, doing shows, and traveling, Anthony Lawrence Collection needs no introduction as a brand. This line is popular with no cultural boundaries, and produces quality everyone can afford. According to press, Anthony Lawrence Collection's trendy and exciting brand will welcome denim, polos, sweats, and a children’s line in the future. Owner De’fron Fobb's story offers timeless inspiration. Passionately named in honor of his father, Anthony Lawrence Collection consistently projects a brand that is “…the epitome of every lifestyle.” Most admirable is how dedicated, sincere, and humble De’fron Fobb remains. Taught extremely well by his family, this young mogul clearly stems from a bloodline of warriors!

"I always felt that God gave me the ability to be GREAT no matter what field I chose. Fashion is just a path he put me on to show greatness"– De’fron Fobb

The brand is also expanding to include audio/visual media. "The Epitome of Every lifestyle Vol. 1" is an audio compilation available for download on anthonylawrencecollection.com Excellence is the standard, and the world is the stage. The Anthony Lawrence Collection is inspired by “…classic flavor, because if it is classic, it is always relevant.” Such iconic ideals, and powerful energy are exactly what turn small business owners to world class moguls. De’fron Fobb is gearing up to rival any competitor, and bring Anthony Lawrence Collection to fine retailers near you! 

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This Week In Fashion With Tamra Simmons (@iamtamrasimmons), Karmaloop, and More!

The legends of R&B/Hip Hop cool were radiant on the carpet! Everyone has been asking who they're wearing; so Let's GO caramelmochiatans! I'll have something cool for the person who can tell me first. The VH1 red carpet premiere of 'CrazySexyCool: The TLC Story' in NYC (pictured from left) Rozonda 'Chilli' Thomas, Drew Sidora, Tionne 'T-Boz' Watkins, Keke Palmer. Check out their BRAND NEW song here! 

The Chop Shop hand painted designs found

their way into my closet today! Chop Arelli shared

some of his custom work today, and I'm thrilled to

share them with you. He has designed for high profile clients like Scarface, Method Man, Rick Ross, and many more! Worldwide shipping available. Contact @Choparelli 678-561-6655 to order.

Some of my fav this week are in Karmaloop's Fall Footwear line up. Zigi Shoes is above the crowd with a variety of fab styles and colors! I also love, love, love the London Trash collection this season. Don't forget to use discount code RMGMME or SIMMONS to make your purchase and save BIG!  Just in for you gents are an enticing variety of Vans, ranging from $40-$140. Styles include the classic Vans of course, boot styles such as this one, and Mid/Hi Sneakers. Karmaloop is on it! 

VANS

BXBC Luxury is on the radar representing New Orleans. The brand standards are Luxury, Excellence, Creativity, and Fashion. Visit bxbcluxury.com to order! Great news! Some of the sold out pieces are being considered for immediate reproduction! Follow @BXBCLuxury on Twitter for the latest updates. 

BXBC

Maison Martin Margiela Designs Custom Outfits for Kanye West’s ‘Yeezus’ Tour

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